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Brand designing and innovative thinking

A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

A discussion on a new initiative for Siam University with Mr. Lee, Hee Gon, Chief Marketing Officer and Ms Jeon, Sae Rom, Planner of mass C & G, the company who has designed brands and mascots for most cities in Korea including the upcoming Olympic Seoul.

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